The Digital Arts Group: Innovative Graphics and Web Design

FAQ - Print Advertisements

We've attempted to compile a complete list of questions and answers about newspaper and magazine advertisements design.  Included are basic as well as advanced questions.

If you have any other questions, please contact us or request a print ads quote

• Do you buy the ad in the publication, or do I do it?
• What format will my ad be created?
• Do I get the final ad artwork?
• Who owns the final artwork?
• What if I like more than one ad? Can I purchase the others too?
• How much would it be to make changes to my ads at a later date?
• Do you redesign existing ads?
• What will my project cost?
• Once I submit my project request to DAG, what happens next?
• How long will my project take to complete?

Do you buy the ad in the publication, or do I do it?

We are not a media placement service, and do not place ads. Our specialty is creating great camera ready print ads and delivering them to your publication of choice.

When we begin your project, you will need to furnish us with the size of the ad(s) you will be running, all publication specifications and contacts of the publications you will be using. Upon final approval, we will send final art to either you or the publication - whichever you prefer.

What format will my ad be created?

We create all our ads on PC and Mac, working with QuarkXpress, InDesign, Photoshop and Illustrator.

Do I get the final ad artwork?

We archive your ads, and will e-mail you the final version as a high resolution PDF. This is the most widely accepted format, though we can provide you or the publication the native file (ie. Quark or Illustrator) for no extra fee.

We can also burn the final art to a CD and overnight it to you or your publication for a small additional charge.

Who owns the final artwork?

Your final approved ad and artwork is yours, and ownership rights transfer to you upon payment and delivery.

Note that we normally send you several design options or concepts to choose from, but the rights only transfer to the final ad you've chosen and purchased, not the unpurchased concepts or designs.

We do, however, reserve the right to use any work for promotional purposes.

What if I like more than one ad? Can I purchase the others too?

It's not uncommon for us to send a client three ideas and have them want to purchase more than one, or all of them. That's fine with us!

Charges are as follows: for each additional ad you want, we will charge 50% of the original estimate. For example, if your estimate for one finished concept was $495, for two complete ads (in the same size), it will be an additional $247.50 for a total of $742.50. For camera ready art for all three concepts, it would be $495 + $247.50 + $247.50 for a total of $990.00.

How much would it be to make changes to my ads at a later date?

We charge a flat rate of $50/hr for revisions to an existing ad, with a $75 minimum. We wll be happy to provide a quote for any changes prior to beginning work.

The typical charge for minor type changes or resizing would be in the 1-2 hour range, or $75-$110. But check with us first since it varies depending on the extent of your changes.

Do you offer discounts?

Yes, we always have special offers running on different types of design and we offer huge discounts on volume orders. If you wish to order a few advertisements, contact us for a personalized quote. We will give you a great deal!

Do you redesign existing ads?

Yes! Just send us your old ad and we will provide you with fresh new design based on the original concept.

What will my project cost?

Most projects fall under our fixed rate price structure and include unlimited revisions until you are completely satisfied. Visit our print pricing page for breakdowns on the cost of your particular project.

If your project has special requirements or add-ons, you can also submit a custom print quote request form and we will provide an estimate within 1 business day.

Once I submit my project request to DAG, what happens next?

The process begins when you fill out a print quote request form. You will instantly receive a confirmation e-mail to be followed by a formal project estimate within one business day.

Upon approval of your quote, we require a deposit equal to 50% of the estimated amount prior to beginning work. Payment can be made online using Paypal and credit cards (Visa, Amex, MC, Discover) or an overnight certified bank check or intrenational money order.

We also will need to gather a bit of background material needed to produce your project. In most cases we offer a short, step-by-step form that helps you easily organize your information. Most clients appreciate the convenience of this e-mail form, but we can be flexible in how we gather your input.

With this information in hand we begin creating the stated number of design options, which will be sent to you in the form of Acrobat pdf files. You can then suggest changes, see revisions, and narrow it to your final, approved project.

Upon final completion we request final payment, due upon receipt of final artwork. Payment is fast and easy, and can be made online using a credit card.

How long will my project take to complete?

It varies. If you browse the print pricing page standard turnaround times are noted. Generally, print design projects require 5 to 10 business days. Rush delivery is available upon request, for a small fee.

Our clean and innovative style will have your company's look and feel shouting for attention.